La Nación uses a Silia agent so that follow-up on its subscription renewals reaches the customer before the risk of cancellation.
Overview
The challenge
Renewal follow-up on subscriptions was reactive. No one contacted the customer until the cancellation risk was already high. For the team, the question was how to get ahead: detect which payments were at risk and act before the customer decided to cancel.
The solution
A Silia agent detects the risk earlier, instead of waiting for the customer to get close to canceling. With that early signal, follow-up no longer depends on someone remembering to do it and becomes part of the daily renewal flow.
Before / After
What changed with Silia?
How it works
How does it work in practice?
The agent follows three steps with every at-risk payment:
Every payment resolved in that flow is a renewal that is not lost, and the team spends its time on the cases that need a conversation.
Results
Renewal follow-up went from reactive to 100% proactive. 70% of at-risk payments were resolved, and the agent handles more than 1,500 transactions per month.
We show you how an agent would function inside your operation, with your rules, your systems, and your processes.